"Emily Raleigh created and managed the charity’s first professional appeal launch and press campaign for a new research programme. The campaign promoted the charity’s ‘gonads’ appeal; raising funds for medical research, to which the charity has pledged significant funds, therefore it was imperative that awareness was raised through the media campaign. Emily secured coverage in local, regional and national press, radio and TV and created a social media ‘buzz’. Ultimately the charity hoped for national coverage of the appeal, but realistically hadn’t expected it; we were all thrilled with the coverage Emily achieved. The campaign reached a collective audience of over 8 million. The press campaign also promoted a short film created by the charity to explain and promote the ‘gonads’ appeal. During the week of the appeal launch, the views of this film increased by 196%.

"In addition to generating fantastic media coverage, Emily provided professional advice to the charity team for handling press enquiries as well as giving emotional support to young cancer patients who shared their experiences of cancer through the campaign. The charity is incredibly grateful to Emily for making our first full media campaign a huge success and a pleasant experience and will continue to use her services in the future."

Helen Mervill, Fundraising Manager, Laura Crane Youth Cancer Trust

"As Affinity Healthcare Marketing Manager, I worked closely with Emily when she was a key manager for our retained PR agency. She was integral in helping our organisation to achieve corporate PR objectives for the group of mental health hospitals we operated. Emily provided a very professional service and her achievements for us included:

  • reactive press relations support when required, in very complex mental health-related issues
  • a full proactive PR support programme
  • increased awareness of Affinity Healthcare and its hospitals at local, regional and national levels
  • media exposure, including local, national and international press coverage, to progress the company strategy both in the short and longer term
  • comprehensive strategies to promote company development plans
  • supporting the activities of the Marketing Department
  • working closely with managers and clinicians at various levels within the company in a highly technical marketplace
  • creating a positive view of Affinity in the eyes of the public
  • building the Affinity ‘brand’"

Kim Law